Starter packs
A pack is not a template. It is a tiny Brand — a couple of colors, a font pairing, a rounding feel — that the pure applyBrand function turns into a complete, WCAG-checked theme. Every card below is derived live at build time from the brand shown beneath it: same components, same spacing, same accessibility rules. Only the personality changes.
The philosophy
One core design system, sixteen brand personalities.
- Don't design 20 design systems — design 1 core system and 20 brand personalities.
- Packs differ only in colors, typography, radius, shadow and mood — never in layout logic, component behavior or API.
- Every first-party pack passes the WCAG 2.2 AA contrast gate through applyBrand — accessibility is derived, not decorated.
- Generic first (the seven packs that fit most sites), then broad industries — no hyper-niche one-offs.
- Taste bar: Modern, Clean, Professional, Premium, Timeless. No glassmorphism, neumorphism or brutalism defaults.
Generic 7 packs
Seven packs that serve most sites out of the box.
Modern
ModernFriendly indigo, generous rounding — product sites and startups.
Border, radius and shadow all re-pointed from this brand.
Minimal
ElegantNear-black on white, zero rounding — portfolios and editorial.
Border, radius and shadow all re-pointed from this brand.
Agency
CreativeBold orange, big shapes — creative studios that want to be seen.
Border, radius and shadow all re-pointed from this brand.
Corporate
CorporateTrustworthy navy, serif headings — finance, legal, consulting.
Border, radius and shadow all re-pointed from this brand.
Startup
FriendlyApproachable blue with an energetic accent — launch-ready product sites.
Border, radius and shadow all re-pointed from this brand.
SaaS
ProfessionalConfident violet, tidy spacing — dashboards, docs and pricing pages.
Border, radius and shadow all re-pointed from this brand.
Portfolio
CreativeQuiet charcoal with a warm accent — let the work speak.
Border, radius and shadow all re-pointed from this brand.
Industry 9 packs
Nine broad industry personalities — a starting point, not a straitjacket.
Restaurant
FriendlyWarm terracotta, serif menus — bistros, cafés and bookings.
Border, radius and shadow all re-pointed from this brand.
Healthcare
ProfessionalCalm clinical teal — clinics, dentists and wellness practices.
Border, radius and shadow all re-pointed from this brand.
Beauty
ElegantSoft rose and elegant serifs — salons, spas and skincare.
Border, radius and shadow all re-pointed from this brand.
Education
FriendlyClear, friendly blue — schools, courses and e-learning.
Border, radius and shadow all re-pointed from this brand.
Hotel
LuxuryDeep emerald and gold — hotels, resorts and fine stays.
Border, radius and shadow all re-pointed from this brand.
Real Estate
ProfessionalSolid, trustworthy blue — listings, agencies and developments.
Border, radius and shadow all re-pointed from this brand.
Law
CorporateDeep navy and serif authority — firms, chambers and advisors.
Border, radius and shadow all re-pointed from this brand.
Fitness
PlayfulHigh-energy red, bold shapes — gyms, coaches and studios.
Border, radius and shadow all re-pointed from this brand.
Ecommerce
FriendlyConversion-friendly green with a clear action accent — shops and catalogs.
Border, radius and shadow all re-pointed from this brand.
Make your own
Every pack above is just a Brand passed through applyBrand. Change a color and watch a fresh, contrast-checked theme derive in the playground, or read how brand derivation works.